“Aligning our brand identity was a crucial step that I'm thrilled with the results. It effectively captures our vision and involves meticulous curation of our website to showcase our story, portfolio, and the core services we offer.”
— Ching Tan, founder
Ching Tan, the founder of Tan Interiors, a Toronto-based interior design firm, transcends the traditional role of an interior designer; she embodies an artist driven by her passion of design. Inspired by her family's construction background and fueled by a deep love for creativity. Ching, in cooperation with her committed team at Tan Interiors, has transformed houses into dream homes and businesses into inspiring spaces. At the heart of their design philosophy is a dedication to the seamless blending of aesthetics and functionality, ensuring that each project uniquely reflects their customers' narratives.
We collaborated closely with the Tan Interiors team to craft an identity and messaging system that encapsulated the essence of craftsmanship and unparalleled quality. Inspired by traditional serif letterforms, we designed an icon that harmonizes within a sophisticated and recognizable system. The brand messaging establishes a communication style that is professional and timeless, aligning with the established brand vision.
