Alt-Rare is a curated vintage furniture studio focused on altering and re-seeing existing pieces. The brand needed a clear identity and digital presence that moved beyond the typical vintage or resale aesthetic. The challenge was to create a visual system that felt elevated and contemporary, while still honoring the history, materiality, and uniqueness of each piece.

The website needed to function as both a brand platform and a sales space, presenting furniture in a way that felt considered rather than commercial, and allowing new pieces to be introduced seamlessly without disrupting visual cohesion.

• Brand Decks and Presentations

• Website Maintenance

• E-mail Marketing (Segmentation, Automation, Design, Lead Magnets, Integrations)

• Amazon & Etsy Affiliate Marketing

• YouTube Monetization

Photography: Elle-amie