Alt-Rare is a curated vintage furniture studio focused on altering and re-seeing existing pieces. The brand needed a clear identity and digital presence that moved beyond the typical vintage or resale aesthetic. The challenge was to create a visual system that felt elevated and contemporary, while still honoring the history, materiality, and uniqueness of each piece.

The website needed to function as both a brand platform and a sales space, presenting furniture in a way that felt considered rather than commercial, and allowing new pieces to be introduced seamlessly without disrupting visual cohesion.

• Brand Strategy (naming, brand essence, audience, content direction)

• Brand Identity (logo suite, color palette, typography)

• Website Design (in progress)

• Social Media Direction (in progress)

• Print Materials (business cards, labels, envelopes)

Photography: Robert Campbell, Justin Sparks